This is our final post on research of courier companies and special thanks to the audience who took part of our research and made our research Interesting . To summarise all our research findings we have a made video including key findings and how our research process was carried in a planned and efficient way using SEO, Google analytic and social media platforms. 

please view our video   
www.youtube.com/watch?v=WFR6P9zMSIA

Purolator path to success in social media

 Idea is to post different types of discount every week for different occasions.

·         Open to all the page followers

·         A link is placed every week on the pages of company which directs to the discount code for that week and launching is immediate because this discount can vary according to seasons but discounting is always an easy way to increase followers.

·         Purolator has following more on Facebook and twitter this will help to promote better. So every week the link is placed on twitter and Facebook pages so that people who ever clicks the link will get an discount.

This will help audiences to speak about the trending discounts and refer the people through word of mouth which will help the page visitors more can help the business to grow better.

my marketing campaign for UPS

·         I would love to create marketing campaign for UPS.

·          As we all know that is ups is Known for the express deliveries around the world .My idea is to give the loyal and new customers of UPS a free express deliveries for their dear ones . I will track the people who are regularly using UPS and give them this offers

·         My audience is the loyal customers of UPS who always use UPS to send courier around the world

·         My goal is to give something extra to UPS loyal customers so that they will always stick with UPS in future

·         My plan is to launch this marketing campaign on Christmas until new year because this is the time when people send most gifts to their family and friends around the world and they will be very happy to use this free service which will create a positive vibe for UPS

·         I will try to promote this campaign on all social media platforms and on Tv ,I will promote on Facebook because huge number of people are attached with UPS and this will require vey less money .

·         This campaign will attract the customers because this is a free offer to send courier around the world people can send gifts , card and many more this will definitely engage the audience

analysis of unofficial pages of ups

·         This post is about the ups unofficial pages on social media.On Facebook there is a page https://www.facebook.com/ExpressCounrierServices/ on this page several courier companies are compared people get huge knowledge about ups and other companies from this page. People love to post about the services and offers from different companies

·         On tweeter they don’t have any unofficial page all the pages are verified.

·         On Instagram there is page https://www.instagram.com/_upsers/ which is for the fans and ups employees they celebrate heart and soul of ups .They post about the excellent services provided by ups to the people .they promote all the latest offers and the social work done by ups on this page

Blogpost 7: Marketing Campaign for Post Canada

Marketing Campaign for Canada post:

ü  We will be planning a marketing campaign for Canada Post.

ü  The idea is to promote Canada Post with its innovative ideas of holding mail when away from home and introducing smart plans like picking up mail from a particular location while the payment is done online.

ü  The audience are people visiting post Canada hotspots like Rexall drug store and Shoppers drug mart or Canada post corporate office.

ü  The main objective of this campaign is to make people aware of the services which Post Canada is capable of to attract more users.

ü  The campaign is going to be launched during the summer travel.

ü  The main strategy of this event is to promote in store and online using social media platforms such as Facebook and Twitter as Post Canada is not that active in online marketing on social media.

ü  Usually there are people who complain about the quality of the service they receive. Those people will be the main target of this campaign. They can be attracted by solving their problems instantly or as soon as possible and letting them know about new services being introduced soon.

Purolator Fan Pages On Social Media

(Facebook)

(Twitter)

(Instagram)

Blogpost 6: USPS Fan Pages

USPS fan pages:

Facebook:

The following is the screenshot of fan pages found on Facebook for USPS.

Link:

https://www.facebook.com/pages/USPS/113722085368675

Content found on this page provides information regarding address updates of their offices and details of stamps to be used on the mail.

Twitter:

The following is a fan’s page found on twitter for USPS

Link:

https://twitter.com/wedeliver4you

Content posted on this page shares information about advancements in postal sector.

Instagram:

The following is a fan page found for USPS on Instagram.

Link:

https://www.instagram.com/usps_employeeengagement/?hl=en

Content found on this page is all about the active participation of USPS employees to work.

analysis of unofficial pages of DHL and UPS

In this post we are going to talk about the unofficial pages of Dhl.There are very few unofficial pages of DHL on Facebook .The one Is https://www.facebook.com/dhl.courrier .on this page they post about the working of DHL .They also post about the new services and offers of DHL .

·         On twitter there are many unofficial accounts of DHL but I like this page the most https://twitter.com/DHLcouriers507  This page is operated from panama people like to tweet about the good and bad experience about DHL services

·         On Instagram there is unofficial page https://www.instagram.com/dhlafrica/ this page is operated from  Africa this page have 27.7k followers this is most successful unofficial page of DHL on social media people love to use hashtag of DHL

Greyhound Fan pages on social media

(Facebook)

(Twitter)

(Instagram)

YouTube account analysis of DHL and UPS

IN this post we are going to talk about youtube accounts of dhl and Ups

·         Dhl post new commercial video after 3 years .till date Dhl has only posted 2 videos on their YouTube channel

·         UPS post 2-3 videos in every month

·         6

·         Ups post videos to promote their products and  offers through videos .they post videos about the things in which they are really well

·         In description area of ups link to special offer and promo code is included where as in dhl links  to official site is  included

·         ups video posted on Published on 21 Feb 2016 was most successful with 1,753 views

·         link to ups video https://youtu.be/nb1gX8VpgNU

·         DHl video uploaded on Uploaded on 2 Apr 2009 was most successful with 43,029 and 177 likes https://youtu.be/T4N74W5YFjE

·         The video of ups was successful because the video shows that ups will deliver its best and go to any extent to deliver the product at time .this video shows the efforts to deliver the products

·         The video of dhl was successful because this video shows DHL Express remains committed to our Canadian customers and the success of your business

Blogpost 5: Post Canada Fan Pages

Post Canada Fan Pages:

The following are the fan pages found for Post Canada on Facebook, Twitter and Instagram.

Facebook:

The following is the screenshot of a Canada post fan page.

Link to the page:

https://www.facebook.com/pages/Canada-Post-Gateway/171530499530836?fref=ts

Most of the information found from the posts on this page are regarding mail services and help desk for Canada post users.

Twitter:

The following is a screenshot of twitter fan page for Post Canada.

Link:

https://twitter.com/canadaposthelps

The content on this fan base is retrieved from the official page. It serves as a helpdesk for Canada Post users.

Instagram:

The following is the screen capture of fan page for Canada Post on Instagram.

Link:

https://www.instagram.com/explore/locations/255731411/?hl=en

The following page is created by employees of Canada Post headquarters in Ottawa.

Most of the posts are regarding the developments made to the organization.

UPS vs DHL instagram analsis

In this post we will talk about Instagram accounts of DHl and Ups

·         DHL post everyday on Instagram

·         Ups post once in every week

·         Ups and Dhl both post about their latest offers and discounts on Instagram they post videos and images to promote

·         Ups and Dhl do not follow 50-50 rule on Instagram because both brand promote their offer only they do not post about the industry

·         Dhl most recent successful post on Instagram was on 15 March 16, 2016 this post was about 5413 likes this post was about racing 

·         Ups most successful post was on 15 jan 2016 with 992 likes in this post ups show the image of their largest air bus

·         According to me post of DHL was successful because they promote their product by the means of sports they are promoting their product by sponsoring the sports events people took good interest in it 

·         The post of ups was successful because they talk about their largest air bus for transferring their products overseas .ups have world largest airbus which is quite a interesting fact

Greyhound courier and Purolator on youtube

·         Purolator posts videos monthly 3-4 times whereas greyhound posts monthly once.

·         Purolator shows industry related and brand services and customer testimonials whereas greyhound posts regarding all its services and advantages of using greyhound.

·         In the description area, keyword describing the video is explained

·         McKesson Canada Automation – Customer Testimonial video of Purolator is popular with 127 views. (https://www.youtube.com/watch?v=C3GUa0pH3LM)

 The new Greyhound.com has arrived is the video which has got more views recently

  With 5720 views. (https://www.youtube.com/watch?v=Avhl1UQcZSk)

·         I think the Purolator video is successful because of the customers testimonial because people believe other customers experiences. Where as greyhound showed the new website look as video this attracted all the audiences subscribed to greyhound.

 

Blogpost 4: Canada Post and USPS on YouTube

Canada post on YouTube:

How often videos are posted to YouTube by Canada Post:

Canada Post posts videos to YouTube only twice or thrice in a month.

Kinds of videos posted to Facebook by Canada Post:

Most of the videos posted to YouTube by Canada Post are regarding stamp launch events and how to understand postal code etc.

The following is a screenshot of Canada Post’s YouTube channel.

Content in description area:

The following screenshot of video on YouTube showing the event of NHL stamp launch. The descriptive area is filled with text describing the event and hyper links redirecting to Canada Post official website.

Successful video posted recently:

The following is the screen capture of the most successful post recently made by Canada post on YouTube featuring salutation to successful goalies of NHL league.

The video has earned about 102,138 views so far making it a successful video post in recent days.

Why the above video is successful?

Due to the huge fan base for NHL, the video is a huge success when compared to the remaining videos posted recently.

USPS on YouTube:

How often videos are posted to YouTube by USPS:

USPS posts videos to YouTube about 5 to 6 times a month.

Kind of videos posted:

Most of the videos posted are ‘how to’ videos and informative videos describing easy and safest way to receive your mail.

The following screenshot is the homepage of USPS channel on Facebook.

Content in description area:

The following screen capture of a YouTube video regarding the priority mail contains text describing “what the video is about” and provides hyperlinks to USPS’s tracking tool and other social media pages used by their organization.

Most successful video in recent days:

The following is the screenshot of most successful video posted by USPS to YouTube in recent days. The video is all about the real time notifications received by the customers regarding their mail. This video acquired about 2 million views so far making it a successful post in recent days.

Why is the post a success?

The video shares information about how people rely on real time mail notifications and USPS finding an easiest way to send the notifications to its customers making it to be a successful post.

UPS vs DHL tweeter analysis

·         Ups tweet 3-4 times a week some times ups tweet after couple of hours

·         DHL Canada is less active on twitter this year but in last year DHL tweets 2-3 times a week

·         Ups tweet about the new promotional events ,about games,industry , images and videos about the ups

·         DHL tweets about the sports events going on ,about industry ,images and videos about dhl promotions and discounts

·         Yes ups use 50-50 rule but on otherhand DHL not uses 50-50 rule properly

·         Dhl most recent successful tweet was on 18 march 2015 with 12 likes and 13 retweets this post was about winner of the Dhl youth leadership contest

·          

·         Ups most successful tweet was on on February 1 2016 about Mr. Robert J. Brown the man who was writing about black month this tweet gets 331 likes and 232 retweets

·         According to me the tweet on 18 march 2015 of Dhl was successful because in this tweet Dhl announces the winner Youth Leadership Scrum contest which was most liked by people

·         The tweet on February 1 2016 about Mr. Robert J. Brown the man who was writing history everyday about black month because this tweet was very interesting. People took quite well interest in this subject because this subject was related to history of black month 

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Blogpost 3: Canada Post and USPS on Instagram

Canada post on Instagram:

How often Canada Post post’s to Instagram:

Canada Post posts to Instagram less frequently when compared to Facebook and Twitter. Posts are made either once or twice a week.

Kind of posts made:

On Instagram only photos can be posted. Most of the posts are regarding stamps and background of Canada post.

The following is a screenshot showing the homepage of Canada post’s Instagram.

Following 50-50 rule?

Canada post does not follow 50-50 rule. It posts mainly about stamps used in their organization.

Keywords used in Instagram posts:

The following are the keywords used in the posts made by Canada Post. The keywords are highlighted and underlined.

·         canadapostagram#TBT Looking back to the days when we used #sleddog teams to help deliver mail in the north. This photo takes us to 1923 along the Mackenzie River, #NWT. While we no longer use sled dogs to deliver mail today, this #tradition is celebrated through events across Canada each winter.

Most successful posts made recently:

The following is the screenshot of a successful post made recently. This post has acquired 51 likes in recent days making it a successful one.

Why the above post is a success?

This post shares information about Alexander Graham Bell and his first ever telephone call. As the post contains information about a great inventor must be the reason to become successful.

USPS on Instagram:

How often posts are made to Instagram by USPS?

USPS posts to Instagram once in 2 or 3 days. They use USPS less frequently when compared to other social media platforms.

What kind of posts are made?

Most of the posts used on Instagram by USPS are about their services. The following is the screenshot of a post made by USPS.

Usage of 50-50 rule?

USPS follows 50-50 rule. From the posts made by USPS, it is clear that the brand promotes itself while promoting postal sector.

Keywords used in the posts:

The following are the keywords used in posts made by USPS. The keywords are highlighted and underlined.

Uspostalservice From coast to coast, “We Deliver For You®.” #USPS#uspostalservice #SanFrancisco#GoldenGate

Most successful posts made recently:

The following is the screenshot of most successful posts made recently. This post got about 346 likes in the last 4 days.

Why this post is successful?

This post shares information about mail delivery from coast to coast which shows the authentic service of USPS.

Instagram popularity between greyhound courier express and purolator

·         Purolator and greyhound courier posts weekly once and according to the seasons.

·         Both of the brands can post only images which contains information in them in Instagram

·         There is no description feature on this flat form only images are allowed and hashtags are used.

·         This image of Purolator is popular in recent times with 15 likes 4 comments

·          

This pic of greyhound courier is famous in Instagram in recent times with 51 likes and 1 comment. https://www.instagram.com/p/BAARKFBgO_q/?taken-by=greyhoundlines

·         The image of Purolator is successful because it’s the promise of the company which company is giving to customers and the greyhound one is popular due to season greetings.