Blogpost 7: Marketing Campaign for Post Canada

Marketing Campaign for Canada post:

ü  We will be planning a marketing campaign for Canada Post.

ü  The idea is to promote Canada Post with its innovative ideas of holding mail when away from home and introducing smart plans like picking up mail from a particular location while the payment is done online.

ü  The audience are people visiting post Canada hotspots like Rexall drug store and Shoppers drug mart or Canada post corporate office.

ü  The main objective of this campaign is to make people aware of the services which Post Canada is capable of to attract more users.

ü  The campaign is going to be launched during the summer travel.

ü  The main strategy of this event is to promote in store and online using social media platforms such as Facebook and Twitter as Post Canada is not that active in online marketing on social media.

ü  Usually there are people who complain about the quality of the service they receive. Those people will be the main target of this campaign. They can be attracted by solving their problems instantly or as soon as possible and letting them know about new services being introduced soon.