Tuesday 22 March 2016

Blogpost 3: Canada Post and USPS on Instagram

Canada post on Instagram:
How often Canada Post post’s to Instagram:
Canada Post posts to Instagram less frequently when compared to Facebook and Twitter. Posts are made either once or twice a week.
Kind of posts made:
On Instagram only photos can be posted. Most of the posts are regarding stamps and background of Canada post.
The following is a screenshot showing the homepage of Canada post’s Instagram.

Following 50-50 rule?
Canada post does not follow 50-50 rule. It posts mainly about stamps used in their organization.
Keywords used in Instagram posts:
The following are the keywords used in the posts made by Canada Post. The keywords are highlighted and underlined.

·         canadapostagram#TBT Looking back to the days when we used #sleddog teams to help deliver mail in the north. This photo takes us to 1923 along the Mackenzie River, #NWT. While we no longer use sled dogs to deliver mail today, this #tradition is celebrated through events across Canada each winter.


Most successful posts made recently:
The following is the screenshot of a successful post made recently. This post has acquired 51 likes in recent days making it a successful one.


Why the above post is a success?
This post shares information about Alexander Graham Bell and his first ever telephone call. As the post contains information about a great inventor must be the reason to become successful.

USPS on Instagram:
How often posts are made to Instagram by USPS?
USPS posts to Instagram once in 2 or 3 days. They use USPS less frequently when compared to other social media platforms.
What kind of posts are made?
Most of the posts used on Instagram by USPS are about their services. The following is the screenshot of a post made by USPS.

Usage of 50-50 rule?
USPS follows 50-50 rule. From the posts made by USPS, it is clear that the brand promotes itself while promoting postal sector.
Keywords used in the posts:
The following are the keywords used in posts made by USPS. The keywords are highlighted and underlined.
Uspostalservice From coast to coast, “We Deliver For You®.” #USPS#uspostalservice #SanFrancisco#GoldenGate

Most successful posts made recently:
The following is the screenshot of most successful posts made recently. This post got about 346 likes in the last 4 days.

Why this post is successful?

This post shares information about mail delivery from coast to coast which shows the authentic service of USPS.

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