Thursday 24 March 2016

Blogpost 4: Canada Post and USPS on YouTube

Canada post on YouTube:
How often videos are posted to YouTube by Canada Post:
Canada Post posts videos to YouTube only twice or thrice in a month.
Kinds of videos posted to Facebook by Canada Post:
Most of the videos posted to YouTube by Canada Post are regarding stamp launch events and how to understand postal code etc.
The following is a screenshot of Canada Post’s YouTube channel.

Content in description area:
The following screenshot of video on YouTube showing the event of NHL stamp launch. The descriptive area is filled with text describing the event and hyper links redirecting to Canada Post official website.


Successful video posted recently:
The following is the screen capture of the most successful post recently made by Canada post on YouTube featuring salutation to successful goalies of NHL league.
The video has earned about 102,138 views so far making it a successful video post in recent days.


Why the above video is successful?
Due to the huge fan base for NHL, the video is a huge success when compared to the remaining videos posted recently.


USPS on YouTube:
How often videos are posted to YouTube by USPS:
USPS posts videos to YouTube about 5 to 6 times a month.
Kind of videos posted:
Most of the videos posted are ‘how to’ videos and informative videos describing easy and safest way to receive your mail.
The following screenshot is the homepage of USPS channel on Facebook.


Content in description area:
The following screen capture of a YouTube video regarding the priority mail contains text describing “what the video is about” and provides hyperlinks to USPS’s tracking tool and other social media pages used by their organization.

Most successful video in recent days:
The following is the screenshot of most successful video posted by USPS to YouTube in recent days. The video is all about the real time notifications received by the customers regarding their mail. This video acquired about 2 million views so far making it a successful post in recent days.

Why is the post a success?

The video shares information about how people rely on real time mail notifications and USPS finding an easiest way to send the notifications to its customers making it to be a successful post.

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