USPS:
USPS stands for United States Postal Service. It is first
established in 1775. Today USPS helps sort out hundreds and thousands of mail
by computerized equipment each day. USPS is the second largest federal
department or agency of The United States of America.
Social Media Presence:
USPS uses social media websites like Twitter, Facebook,
Instagram and LinkedIn to interact and provide information to its customers.
The following is the follower base of USPS on different
social media websites.
·
Facebook:
454,697
·
Instagram:
143,047
·
Twitter:
629,000
·
LinkedIn:
9235
Logo of USPS:
·
Twitter
is the main social media platform used by USPS to interact with the people
·
They
provide information on their newly introduced services and apps through social
media
·
USPS
posts updates multiple times in a week to maintain interaction with its
customers.
The following screenshot shows the image of its page on
Twitter website:
Example of a post made by USPS on Twitter:
The following post of USPS on twitter shows the promotion of
their website to use multiple tools to customize their mail by creating an
account with USPS.
Summary:
We can conclude that USPS is very active on social media and
promotes itself to maintain interaction with its customers standing as one of
the best postal systems in North America.
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