Courier Services

Purolator:

·         Canada’s leading integrated freight, parcel and logistics solutions provider.

·         As a completely Canadian-possessed organization, Purolator prides itself on its legacy.

·         In 1973 changed name from Trans Canadian Couriers, Ltd. to Purolator Courier Ltd.

·         In 2014 Launched Purolator Logistics – arrangement that offers coordinated logistics administrations to offer clients some assistance with improving general store network productivity, diminish conveyance costs.

Social Media Presence:

Facebook: 8466 likes

LinkedIn: 19,848 followers

Twitter: 1827 followers

Instagram: 243 followers

YouTube: 166 Subscribers

Logo:

Social Media Analysis:

Purolator posts very frequently on twitter and LinkedIn compared to other social websites such as Facebook and YouTube. Among all the social media it is active in LinkedIn has 19,848 followers which is the highest presence among all the social media place represented by the Purolator.

 Purolator addresses its followers daily and keep them posted on updates regarding the Purolator. There are many posts in a single day on LinkedIn when the cause arises like shopping season and holiday’s season which shows the commitment to provide information to the customers who are following the company actively on the social sites.

They post Pictures regarding the customer’s satisfaction, discounts, company new services and information related to season greeting and general occasions to make customers exited to look at posts and read about Purolator.

Most of the customers prefer liking Purolator posts on social media rather than reply or retweets. This has been an effective way to know that customers like the posts of the company on the social media. There are some shares about some discounts and season offers which is interesting about Purolator.

Conclusion: Purolator is less active on Facebook which is the major social media in the whole world it failed to be active on the twitter which is and instant flooder to the company’s image. But somehow the company managed to be in LinkedIn but still which is very negligible compared to companies like DHL and FEDEX. Company can develop a lot of traffic to its social sites by giving special discounts to its social media followers who tweet and reply.