Two Giants in Courier Industry fights for Online Recognition

SEO Considerations	Canada Post	USPS
URL:	https://www.canadapost.ca/web/en/home.page	https://www.usps.com/
Keywords used on each site:	Canada Post, Canada post tracking, postal codes, postal code lookup, Canada postal codes, Canada post rates, epost, find a postal code, post office, Canada post jobs, postal code search, Canada post careers, xpresspost, Canada post track, tracking number	Quick Tools, Shipping Services, Mailing Services, Village Post Office, Ship Online, Flat Rate, Postal Store, Ship a Package, Send Mail, Manage Your Mail, Business Solutions, Find Locations, Calculate a Price, Look Up a Zip Code, Track Packages, Print a Label, Stamps
Frequency of Keywords:	6	8
Locations of keywords:	Main menu and Header	Main menu and tabs
Keywords in URL:	Canada post	None
<title>	Stop mail when you're away with Hold Mail	Welcome
<meta name="description" content=“”/>	Mail letters, ship parcels, grow your business or shop online—all at Canada Post	Welcome to USPS.com. Find information on our most convenient and affordable shipping and mailing services. Use our quick tools to find locations, calculate prices, look up a Zip Code, and get Track & Confirm info.
<meta name="keywords" content=""/>	Canada Post, Canada post tracking, postal codes, postal code lookup, Canada postal codes, Canada post rates, epost, find a postal code, post office, Canada post jobs, postal code search, Canada post careers, xpresspost, Canada post track, tracking number	Quick Tools, Shipping Services, Mailing Services, Village Post Office, Ship Online, Flat Rate, Postal Store, Ship a Package, Send Mail, Manage Your Mail, Business Solutions, Find Locations, Calculate a Price, Look Up a Zip Code, Track Packages, Print a Label, Stamps
Site upload speed:	3.36 seconds	2.18 seconds
Quality of written content:	Excellent	Average
Quality of Visual Content:	Good	Good
Alt Text used:	Canada Post	USPS
Captions used:	Stop mail when you're away with Hold Mail	None
Quality of Layout:	Good	Good
Call-to-action:	n/a	n/a
Anchor Text:	n/a	n/a
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	https://www.facebook.com/canadapost https://twitter.com/canadapostcorp	https://www.facebook.com/USPS/ https://twitter.com/USPS
SERP ranking results when using keywords from this table:	2	6