The Ultimate Courier Company- an SEO Analysis of two Brands.

Written by:  Rajwinder singh.

“UPS vs DHL. Which Brand Optimizes For cheap, fast , and  on time ?”

 

Introduction

SEO is an important consideration for marketers because It is used to increase the business by using websites ratings.  In the cosmetics industry, DHL and UPS Using keyword sentences throughout their sites like “Fast courier, One day delivery, express service In the quest of the Ultimate courier. Both sites…Uses online tracking system and create courier services.  The objective is to determine which of the two sites when compared has a stronger SEO and UPS has stronger SEO

Screen Captures of both home pages:

SEO Considerations	DHl	ups
URL:	https://www.ups.com/?Site=Corporate&cookie=ca_en_home&setCookie=yes	http://international.dhl.ca/en.html
Keywords used on each site:	Easy Shipping, Global Knowledge and Expert Advice to Help Your Business Ship Internationally	Receive proactive delivery alerts,Find locations ,20% off
Frequency of Keywords:	6	7
Locations of keywords:	On top	On top
Keywords in URL:	N/A	N/A
<title>	DHL | Canada | English	Welcome to UPS
<meta name="description" content=“”/>	<meta name="description" content="logistics, tracking, shipping">	"logistics, tracking, shipping"
<meta name="keywords" content=""/>	"DHL, Deutsche Post DHL, express, logistics, express and logistics, globan network, air, ocean, air freight, ocean freight, air and ocean freight, overland transport, contract logistics, mail, international mail, international, global forwarding, freight, supply chain, sustainability, company portrait, DHL history, DHL worldwide"/>	N/A
Site upload speed:	2.00 sec	1.35 sec
Quality of written content:	good	good
Quality of Visual Content:	average	good
Alt Text used:	N/A	N/A
Captions used:	International sevice, express shipping with dhl, import/export services	Tracking, ups my choice
Quality of Layout:	average	good
Call-to-action:	N/A	N/A
Anchor Text:	N/A	N/A
Mobile Friendly:	yes	yes
Content is “shareable”:	yes	yes
Links to Social Media:	https://twitter.com/UPS, https://www.facebook.com/ups, https://www.instagram.com/ups/?hl=en, https://www.youtube.com/user/ups	https://www.youtube.com/user/dhl, www.facebook.com/dhl, https://twitter.com/dhlexpresscan, https://www.instagram.com/dhlmex/
SERP ranking results when using keywords from this table:	35	53

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights: 

From 12 months trends It is clear that UPS and DHL are major companies in  courier industry .UPS have  more hold in market then DHL .

Summary:

DHL strengths are its use of Keywords like  International service, express shipping UPS strengths are its use of keywords like Tracking, ups my choice …………… ………………………. The keyword sentences “International shipping ,fast and Reliable” are found ………….  Other observations are that…………….. When searching for content using the keywords:  International sevice, express shipping ., DHL ranked…top………..   When searching for content using the keywords:   Online tracking ,same day delivery,time bonded , UPS ranked…top…………  The two sites have Tracking system in common………… but they are different to operate  …………. ………………………………………………….. .

Conclusion:

In the courier industry DHL and UPS  Using keyword sentences throughout their sites like “Fast ,reliable service ,international express In my opinion the overall winner of this SEO Search analysis is …UPS…………………… .

APA Citations:

Google Trends, (2016). Google Trends. [online] Available at: https://www.google.ca/trends/ [Accessed 17 Feb. 2016].

International.dhl.ca, (2016). DHL | Canada | English. [online] Available at: http://international.dhl.ca/en.html [Accessed 17 Feb. 2016].

Ups.com, (2016). Shipping, Freight, Logistics and Supply Chain Management from UPS. [online] Available at: http://www.ups.com [Accessed 17 Feb. 2016].