SEO Considerations
|
Canada Post
|
USPS
|
|
|
|
|
|
URL:
|
https://www.canadapost.ca/web/en/home.page
|
https://www.usps.com/
|
|
Keywords used on each site:
|
Canada Post, Canada post tracking, postal codes,
postal code lookup, Canada postal codes, Canada post rates, epost, find a
postal code, post office, Canada post jobs, postal code search, Canada post
careers, xpresspost, Canada post track, tracking number
|
Quick Tools, Shipping Services, Mailing
Services, Village Post Office, Ship Online, Flat Rate, Postal Store, Ship a
Package, Send Mail, Manage Your Mail, Business Solutions, Find Locations,
Calculate a Price, Look Up a Zip Code, Track Packages, Print a Label, Stamps
|
|
Frequency of Keywords:
|
6
|
8
|
|
Locations of keywords:
|
Main
menu and Header
|
Main
menu and tabs
|
|
Keywords in URL:
|
Canada
post
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None
|
|
<title>
|
Stop mail when you're away with Hold Mail
|
Welcome
|
|
<meta name="description" content=“”/>
|
Mail letters, ship parcels, grow your business
or shop online—all at Canada Post
|
Welcome to USPS.com. Find information on our
most convenient and affordable shipping and mailing services. Use our quick
tools to find locations, calculate prices, look up a Zip Code, and get Track
& Confirm info.
|
|
<meta name="keywords" content=""/>
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Canada Post, Canada post tracking, postal codes,
postal code lookup, Canada postal codes, Canada post rates, epost, find a
postal code, post office, Canada post jobs, postal code search, Canada post
careers, xpresspost, Canada post track, tracking number
|
Quick Tools, Shipping Services, Mailing
Services, Village Post Office, Ship Online, Flat Rate, Postal Store, Ship a
Package, Send Mail, Manage Your Mail, Business Solutions, Find Locations,
Calculate a Price, Look Up a Zip Code, Track Packages, Print a Label, Stamps
|
|
Site upload speed:
|
3.36
seconds
|
2.18
seconds
|
|
Quality of written content:
|
Excellent
|
Average
|
|
Quality of Visual Content:
|
Good
|
Good
|
|
Alt Text used:
|
Canada
Post
|
USPS
|
|
Captions used:
|
Stop mail when you're away with Hold Mail
|
None
|
|
Quality of Layout:
|
Good
|
Good
|
|
Call-to-action:
|
n/a
|
n/a
|
|
Anchor Text:
|
n/a
|
n/a
|
|
Mobile Friendly:
|
Yes
|
Yes
|
|
Content is “shareable”:
|
Yes
|
Yes
|
|
Links to Social Media:
|
|
|
|
SERP ranking results when using keywords from this table:
|
2
|
6
|
Wednesday 24 February 2016
Two Giants in Courier Industry fights for Online Recognition
The Ultimate Courier Company- an SEO Analysis of two Brands.
Written by: Rajwinder singh.
“UPS vs DHL. Which Brand Optimizes For cheap, fast , and on time ?”
Introduction
SEO is an
important consideration for marketers because It is used to increase the
business by using websites ratings. In
the cosmetics industry, DHL and UPS Using keyword sentences throughout their
sites like “Fast courier, One day delivery, express service
In the quest of the Ultimate courier. Both
sites…Uses online tracking system and create courier services. The objective is to determine which of the two
sites when compared has a stronger SEO and UPS has stronger SEO
Screen Captures of both home pages:
SEO Considerations
|
DHl
|
ups
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URL:
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https://www.ups.com/?Site=Corporate&cookie=ca_en_home&setCookie=yes
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http://international.dhl.ca/en.html
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Keywords used on each site:
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Easy Shipping, Global Knowledge and Expert
Advice to Help Your Business Ship Internationally
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Receive proactive delivery alerts,Find locations ,20% off
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Frequency of Keywords:
|
6
|
7
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Locations of keywords:
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On top
|
On top
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Keywords in URL:
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N/A
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N/A
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<title>
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DHL | Canada | English
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Welcome to UPS
|
<meta name="description"
content=“”/>
|
<meta name="description"
content="logistics,
tracking, shipping">
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"logistics,
tracking, shipping"
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<meta name="keywords"
content=""/>
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"DHL, Deutsche Post DHL, express, logistics, express and
logistics, globan network, air, ocean, air freight, ocean freight, air and
ocean freight, overland transport, contract logistics, mail, international
mail, international, global forwarding, freight, supply chain,
sustainability, company portrait, DHL history, DHL worldwide"/>
|
N/A
|
Site upload speed:
|
2.00 sec
|
1.35 sec
|
Quality of written content:
|
good
|
good
|
Quality of Visual Content:
|
average
|
good
|
Alt Text used:
|
N/A
|
N/A
|
Captions used:
|
International sevice, express shipping with dhl, import/export
services
|
Tracking, ups my choice
|
Quality of Layout:
|
average
|
good
|
Call-to-action:
|
N/A
|
N/A
|
Anchor Text:
|
N/A
|
N/A
|
Mobile Friendly:
|
yes
|
yes
|
Content is “shareable”:
|
yes
|
yes
|
Links to Social Media:
|
https://twitter.com/UPS, https://www.facebook.com/ups, https://www.instagram.com/ups/?hl=en, https://www.youtube.com/user/ups
|
https://www.youtube.com/user/dhl, www.facebook.com/dhl, https://twitter.com/dhlexpresscan, https://www.instagram.com/dhlmex/
|
SERP ranking results when using keywords from this
table:
|
35
|
53
|
Google Trends:
Include
your topic, and your two brands. Include
the search terms with your screen capture.
Google Trends Insights:
From 12
months trends It is clear that UPS and DHL are major companies in courier industry .UPS have more hold in market then DHL .
Summary:
DHL
strengths are its use of Keywords like International service, express shipping UPS strengths are its use of
keywords like Tracking, ups my choice …………… ………………………. The keyword sentences “International shipping ,fast and Reliable” are found
…………. Other observations are that……………..
When searching for content using the keywords: International
sevice, express shipping ., DHL ranked…top……….. When
searching for content using the keywords:
Online tracking
,same day delivery,time bonded , UPS ranked…top………… The two sites have Tracking system in
common………… but they are different to operate …………. ………………………………………………….. .
Conclusion:
In the courier
industry DHL and UPS Using keyword
sentences throughout their sites like “Fast ,reliable service
,international express In my opinion the overall winner of this
SEO Search analysis is …UPS…………………… .
APA
Citations:
Google Trends, (2016). Google Trends. [online]
Available at: https://www.google.ca/trends/ [Accessed 17 Feb. 2016].
International.dhl.ca, (2016). DHL | Canada | English.
[online] Available at: http://international.dhl.ca/en.html [Accessed 17 Feb.
2016].
Ups.com, (2016). Shipping, Freight, Logistics and Supply
Chain Management from UPS. [online] Available at: http://www.ups.com
[Accessed 17 Feb. 2016].
Purolator vs Greyhound courier online search war
SEO Considerations
|
Purolator
|
Greyhound
|
URL:
|
https://www.purolator.com/en/home.page
|
https://www.greyhound.ca/
|
Keywords used on each site:
|
parcel solutions provider, delivering Canada, across
the country and around the world
|
Package
, shipping
|
Frequency of Keywords:
|
4
|
1
|
Locations of keywords:
|
Home
page middle
|
Bottom
of home page
|
Keywords in URL:
|
none
|
none
|
<title>
|
Purolator – Canada's Shipping Company for Courier and
Freight
|
Greyhound.ca
|
<meta name="description" content=“”/>
|
<meta name="description" content="Purolator is Canada’s leading integrated freight
and parcel solutions provider. Celebrating 50 years of delivering Canada, we
continue to expand our reach across the country and around the world.
|
<meta name="description" content="Fares, schedules and ticketing for Greyhound Lines,
the largest North American intercity bus company, with 16,000 daily bus
departures to 3,100 destinations in the United States and Canada.
|
<meta name="keywords" content=""/>
|
<meta name="keywords" content=""><!--ls
|
meta name="keywords"
content="Greyhound,
bus, motorcoach, travel, transportation, fares, schedules, tickets,
discounts, fare specials, travel deals, students, college, travel pass,
ameripass, discovery pass, casino, lucky streak, commuter, gpx, package,
shipping"
|
Site upload speed:
|
3.98s
|
15.92s
|
Quality of written content:
|
Very
good
|
good
|
Quality of Visual Content:
|
good
|
good
|
Alt Text used:
|
Purolator Inc
|
Transforce
|
Captions used:
|
||
Quality of Layout:
|
good
|
bad
|
Call-to-action:
|
n/a
|
n/a
|
Anchor Text:
|
n/a
|
n/a
|
Mobile Friendly:
|
no
|
yes
|
Content is “shareable”:
|
yes
|
yes
|
Links to Social Media:
|
|
https://www.youtube.com/user/GoGreyhound
|
SERP ranking results when using keywords from this table:
|
5
|
5
|
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