Blogpost 2: Canada Post and USPS on Twitter

Canada Post on Twitter:

How often Canada Post tweets?

This brand tweets almost every hour on occasional days and at least once in a day rest of the time.

Kind of tweets?

The main tweets are about safety of the mail during vacations and sometimes promoting a cause, event or charity.

The following is the screenshot of some tweets made recently.

Following 50-50 rule:

The company does not follow 50-50 rule. It promotes everything about their own organization. Though they support a cause or event, they don’t promote the postal sector.

Highlighted keywords used in their posts:

The following is a post made by Canada Post to provide some information on an option to hold mail. The keywords are highlighted and underlined.

Canada Post Verified account‏@canadapostcorp

Travelling over March Break travel? Keep your mail safe & secure while you’re away. Sign up for Hold Mail: http://oak.ctx.ly/r/4d6jc 

Most successful recent tweets:

The following tweet is retweeted by Canada post about Justin Trudeau launching a stamp in the postal sector. This post acquired about 703 retweets and 1.4K favourites.

The following is the screenshot of that post.

Why is this post successful?

This post is successful due to the hype it got because of the launch event hosted by the Canadian prime minister.

USPS on Twitter:

How often does USPS tweet?

USPS tweets almost every single hour on every single day. In fact, twitter is the main social media platform used by USPS.

Kind of tweets made?

The posts indicate their dedication towards the postal sector.  They also post some funny tweets on occasions and also wishes on every auspicious day

The following is a screenshot of one of the tweet by USPS:

Following 50-50 rule:

USPS follows 50-50 rule. They promote the postal sector and many other causes at all times.

Keywords used in tweets:

The keywords used in one of the tweets are highlighted and underlined.

U.S. Postal Service ‏@USPS  Mar 9

Ship with a view. Create a My USPS™ account to access shipping tools wherever you are. http://my.usps.com 

Most successful tweet in recent times:

The following is the screenshot of most successful tweet in the last 4 days. This tweet has acquired 12 retweets and 10 favorites so far.

Why is the above post successful?

The above post is successful due to the free tickets available for the stamp launch event to be conducted on March 29^th of this year.